News

QSR magazine2d

How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

Starbucks Corporation (SBUX): Don’t Worry About Luckin Coffee, Says Jim Cramer

Starbucks Corporation (NASDAQ:SBUX) is one of Cramer’s favorite stocks, primarily due to the firm’s CEO, Brian Niccol.

Starbucks is closing 'pickup' locations. Are any Michigan locations affected?

Approximately 80 to 90 Starbucks "Pick Up" stores across more than 20 states will be impacted. Some locations are facing permanent closure while others will be converted into traditional coffeehouses ...

Starbucks is phasing out an entire category of coffee shops: Will yours be affected?

Starbucks is planning to phase out all of its “Pick Up” locations in 2026, CEO Brian Niccol announced in the company’s latest ...