To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Some 59% of B2B marketing leaders have identified video as a leading marketing technique that they plan to use for brand-building in 2024. That's according to a recent infographic (below) from ...